- Laid out in columns – usually 3 or 4
- One main picture – relates to feature article.
- There are other smaller pictures – not direct address, can be uniformed sized or creative, all have page numbers on them (to refer to the article they relate to).
- Name of the magazine is at the top of page, along with issue date and the word ‘contents’.
- Subscription and contact information on bottom right or left corner.
- Sometimes there is an editors letter.
- Contents are divided into categories and headings are used to identify each category – clear divide between features and regulars (main category headings).
- Small image in top left or right hand corner of the front cover of the magazine
- Simple colour scheme
- Contents are written in a conventional way which is page number, followed by one or two words which could be artist name or ambiguous text to intrigue reader – these words appear in bold type and often in capital letters – there is a first line (in bold) then a few sub lines to briefly add a ‘taster’ of what the article inside the magazine is all about.
- Sub lines – give more specific detail about what the article is about – done in smaller font and in roman – largest sub line is no bigger that 11pt.
- Heading – usually 12 or 13pt.
- Photography on the front cover is credited for.
- Photos = interesting and varied.
- At the bottom of the page there is a page number, usually followed by magazines title and issue date – often has web address too.
- 1 or 2 pages long.
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